The ‘never-ending story’ of the title shows that leadership is not a definitive subject, but one where the requirements change through time. The book will show leaders how to cope with the changes needed. The main aims of this important new book are:

To provide a new perspective on the subject of leadership.
To allow the reader to measure his or her ability against acclaimed leaders.
To provide practical guidance rather than theory.
To help people plan their development as leaders.

 
Paul Bridle discusses his extensive research and describes why he was more interested in talking with people who worked for successful leaders rather than with leaders themselves. From his work, he has developed an innovative approach to leadership. Sections of the book cover: an importance of a leader; breeding successful business; being a leader or having leadership ability; having consistent set of values and a love of people; nurturing champions; vision with passion; overview with overalls; and how to measure and improve yourself.

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