Herding Cats

"Potent Leadership when people aren’t normal, like me?"

Richard Branson agrees that business leadership is a lot like herding cats! In 45 minutes, Erik Vermeulen shares three secrets to better herd cats – whether they are employees, customers or clients! What are the three secrets? Know the person, manage their thought processes, and create a memorable experience.

All the research into the future of work and the way business will be conducted in the near future points to the fact that we are fast moving away from an economy driven by knowledge and information to a business world driven by relationships and experiences. Relationships are driven by people, so are experiences. Hence, the central message of Herding Cats lies in understanding the people we work with and how we can create compelling experiences to further enhance the positive outcomes of our interactions.

The relationship economy will be built on the interactions between people, how quickly we can understand the needs of our customers, our managers, and those of the people we manage. Herding cats will show how to thin-slice people. I suppose the central question is whether we can ever really get to know people? The answer is yes we can, and by thin slicing we can do it very quickly and very accurately – if we know what to look for! Delegates will learn to analyse behaviour by knowing what to look for.

You will gain immense self-understanding and you’ll get to know why some people argue, why others discuss, why others flee from conflict and why some people believe that everyone should be reasonable and see things their way. Erik will show you how people think, and how they experience the world around them. Several Case Studies are craft fully woven into his presentation, along with his usual powerful humour and audience interaction.

To be market leaders, to be effective managers, to effectively deal with customers, we need to engage them using the 3 secrets – know who they are, know how to manage their thought processes, and know how to create a compelling, memorable experience!