Graeme is a sought after local and international speaker, best-selling author and generational expert, with a passion for helping companies choose their futures, get the best out of their "bright young things" and effectively plan for leadership succession.

Graeme studied a BComm at WITS, while doing Chartered Accountancy articles with KPMG. He majored in Accounts and Information Systems, and was involved at KPMG in automating their audit processes. He left KPMG in 1993 to join an entrepreneurial start-up company, which was revolutionising computer training at the start of the e-commerce era. At Ambassador Training, he was involved in high-end computer training (including application for financial environments), development of IT interventions and the development of integrated software and process solutions. He has studied towards his MCSD (VB, VBA and SQL) and MCT.

While doing articles and solutions development, Graeme became interested in understanding the so-called "generation gap" - why young people found it so easy to enter the "new economy" and handle technology, while experienced adults could not - and why adults were sceptical, cynical and even hostile. In order to gain some theoretical insights, Graeme turned to the academic study of young people and human interactions. He completed a Bachelor of Theology (Arts) degree (cum laude from University of Zululand ), a Licentiate (Honours) (Youth) (cum laude from BTC Southern Africa), and a Masters in Youth Work (cum laude MDiac, from UNISA). Graeme founded The EDGE Consulting in 1998 - a consultancy based on his leading edge research into multi-generational interaction. He is currently completing his PhD in Business Administration (DBA), with majors in leadership, future studies and international strategy consulting.

He works in a wide range of industries as a consultant, presenter and futurist. He does this with three partners, working in a "frameworking" consultancy.

Graeme is the co-author of the best-selling book, "Mind Over Money". He is a prolific writer of articles, and has been published in many magazines and journals. He recently won the award for "Best First Time Presenter" at the SA Market Research Association (SAMRA) annual convention, for his paper on "Generational Marketing and Advertising Literacy".

Graeme has a particular passion for the next generations. He is a recognised, international expert on 'Generation X' and 'Generation Y', and multi-generational interaction. He consults to a wide range of organizations, helping them to learn from Gen X & Y, understand, retain and get the most out of Gen X & Y employees, plan for leadership succession, and market to their Gen X & Y customers. He also helps Gen Xers & Yers maximize their impact on the world.

Graeme is on the Executives of the International Association for the Study of Youth Ministry (IASYM) and the South African Centre for Youth and Family Ministry. He is a member of MENSA, an associate member of the South African Market Research Association (SAMRA), and a member of the South African Youth Workers Association (SAYWA) and the Society for Practical Theology in South Africa .

Graeme has been married to Jane since 1991, and has two daughters, Amy and Hannah. They live in St Andrews, Johannesburg .

Selected client comments

"I am indeed really pleased with the Client Event, we had special feedback from so many of the people who attended and the "buzz" afterwards felt good. Well done, people responded to your style and message, all in all a success."
Sharon Kersten, Head of Nedcor Retail Banking

"Thank you for a wonderful "eye opener" session yesterday it really did help me in making sense of things my kids do as well as my "X-Treme" staff! "
Pino Montalto, Imperial Truck Division

"This is just a quick word of thanks for a most wonderful speaker. We SO enjoyed his talk and people have not stopped commenting on it. He made the day for us."
Leanne Green, Sales & Marketing Manager: Software AG Solutions, Dimension Data South Africa

"Thank you for your wonderful talk on Friday. I received rave comments from everybody. The staff were all impressed and thoroughly enjoyed the session with you."
Barbara Nayager, Human Resources, Ernst & Young

"A big thank you for the brilliant job you did at the Unilever Dev Program. The response has been fantastic and has certainly set this years development class off to a flying start! Look forward to seeing you in the future."
Pete Laburn, MD Hollard

"Challenging; Content was very relevant; Excellent Presentation; Passionate; Interesting examples of good companies; Thanks for the fresh thoughts, we get caught up within ourselves; A good recipe for success as human issues are vital; Very pertinent to business in this age."
Comments from Lexmark Business Breakfast Presentations

"I loved the presentation yesterday @ DiData ! Can't stop talking about it"
Donavan Marais

"This was definately one of my most succesfull events I have ever held... I wish you were here to have witnessed the appreciation and gratitude my clients felt and expressed... This was truly a good event and most definitely created a huge emotional bank for us as our clients were truly blown over."
Calvin, Nedcor

"Thank you very much for contributing to the recent very successful CEO programme. Our senior executives who participated have been incredibly complimentary about the week as a whole and more specifically, about their experience with you. Given their seniority, the insights you provided will allow them to have an immediate difference on their respective portfolios. Your valuable input to our programme is sincerely appreciated."
Linda Saacks, Pick 'n Pay, Bedfordview.

"Thanks for your sparkling and superb presentation. I am sure you have had many plaudits, but nevertheless the huge thanks for a memorable and vivid presentation will not be out of place. Our teachers to a person offered rave reviews. Thanks - I like basking in reflected glory!"
Dr Syd Gosher, Crawford Schools

"I have seen Graeme before, but enjoyed the session very much."
" Thought provoking and entertaining."
" Useful reminder that not everyone thinks like you!"
" Inspirational - will help with marketing strategies."
Participant Feedback, Pick 'n Pay, Head Office

"On behalf of the Staff of The Bridge Nursery School I would like to thank you for the most entertaining and challenging talk on Saturday morning. It certainly gave us insight into the world we live in."
Jenny Lobban, The Bridge Nursery School

"Thank you so much...your session was absolutely fantastic and kept me thinking all weekend. Everyone enjoyed what you had to say so much, and I do hope that your very important message sunk in and becomes effective, because if people were tuned in properly they would be making a tremendous knowledge/understanding investment which would last them forever - perhaps another pipe dream."
Jean, Independent Schools of South Africa

"Thank you so much for the excellent presentation that you did to my members on Wednesday. I have been receiving wonderful feedback, both about the content and the delivery - you were definitely a hit! "
Dawne Murray, Business Women's Association of SA

"Generation Theory is an exciting concept which should aid all of us as we seek to understand the boys in our care. An interesting measure of a conference paper is the extent it is referred to by later speakers or in subsequent discussion. I think there was plenty of evidence that you had made the desired impact."
Kevin Tait, Headmaster, Jeppe Boys High School

"Balancing Today and Tomorrow was fantastic. Now I know why everyone raves about your presentations."
Joy Simpson Public Relations & Promotions

"Thank you so much for the talk you gave on Wednesday morning. We have had rave reviews from the people that were there. Your talk was informative, humorous and inspirational. Each person could relate and identify with the various generations and this increased understanding will hopefully foster better relationships." 
Kim Feinberg and Arlene Sher

Awards and citations:

Graeme received the top rating (100% excellent) for his presentation at the IIR Youth Marketing Conference in 2001.

Click here to view his book: Mind the Gap 

Click here to view his book: Mind Over Money