Grant Nicholls
Grant Nicholls
 
Grant runs his own successful integrated marketing company. His enthusiasm and commitment empowers people from all walks of life. Grant is a friend of kings and squatters and is able to network comfortably in the company of either.

He is widely traveled and has attended international events in virtually every sporting code imaginable. Grant's presentations are innovative, entertaining and highly informative. He is a master at initiating creative ideas.

Grant Nicholls is the former sponsorship and communications manager of the petroleum company TOTAL South Africa and a pioneer of TOTAL's innovative involvement in the South African soccer arena. He is not only a visionary, but also a friend to many South Africans of many cultures.

Grant spent 14 years with TOTAL rising to the position of sponsorship manager, and currently stills consults to them. During this time he began to identify with the plight of many previously disadvantaged people through their interaction with him and his company. He pioneered and supported many projects.

In this time Grant acquired a deep insight into the lives of Black South Africans. He formed and still sustains many valuable friendships with people throughout the country. These crucial relationships are the kind coveted by many corporate managers but which very often elude them. Grant's contacts uniquely positioned him to deeply implant his company's brand within the "mass market" and make them a household name through sponsorships such as those of Kaizer Chiefs and Moroka Swallows Football Clubs.

THE PRESENTATION
Hear about Grant's unique experiences building a brand through soccer via his relationships in the township market. His unforgettable presentation will teach you about communicating with and respecting the biggest market in SA. Incredibly entertaining, at times shocking, Grant will leave you inspired. His audiences acquire a superb understanding of how culture and marketing are inextricably linked.

Grant often takes groups to the township Shebeens/Taverns and is currently involved in a potential television series involving soccer supporters and their community shebeens and he also consults for the Sowetan Newspaper

His presentation is targetted at corporates and gives them a strong feel for how to target the townships and create brand loyalty. Grant took TOTAL literally from a zero to hero brand within the township market. The sponsorship of Kaizer Chiefs saw Grant involve a PR orientated approach to brand, a move not attempted within the soccer sponsorship arena.
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