| Greg Fisher |
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Greg, an innovative and exciting business consultant and strategic thinker, is a senior lecturer, lecturing in the areas of entrepreneurship, strategy and finance. {mosimage} He began his career qualifying as a Chartered Accountant with Deloitte, but soon moved out of the area of accounting and auditing into the area of people and business development. He was a senior manager in the Deloitte learning and development department for 4 years before leaving to launch his own business and establish his lecturing career Greg holds 5 degrees including a Masters of Business Administration (MBA), and honours degrees in accounting, finance and human resource development. Greg speaks in the areas of branding, entrepreneurship, strategy and innovation. He explores the critical role that these concepts play in the business world today and how we as individuals can embrace these concepts to thrive in the fast paced, ever changing, network economy. PRESENTATIONS Brand InsideBrand LeaderBrand You – Brand looks at branding in the context of an individual. We are all brands and need to work strategically on building and developing our own brand equity. This presentation looks at how we can apply some of the secrets of powerful brands to building our own personal brand. – The brand leader presentations explores the perspectives, behaviors and actions of business leaders and entrepreneurs who have built great brands. We follow the story of people like Steve Jobs (Apple), Richard Branson (Virgin), Anita Roddick (Body Shop), Adrian Gore (Discovery), Gidon Novick (Kulula.com) and Howard Schultz (Starbucks) to ascertain what we can learn for each of their brand building adventures. – Brand inside explores the powerful force of brands in the modern day economy and asks the questions: What is a brand? Why is branding so important? How are great brands created? The strategies and secrets of some of the world’s most powerful brands are uncovered. |
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